One Technology That Revolutionized The World (Augmented and Virtual Reality)
Introducing an astonishing technology which is transfiguring the present and the future in the long run ie., IMMERSIVE TECHNOLOGIES.
Immersive Technologies comprises Augmented Reality, Virtual Reality, and Mixed Reality. It is the fastest growing and interesting technology today.
Let’s discuss those immersive technologies :
Augmented reality (AR) is the real-time use of information in the form of text, graphics, audio, and other virtual enhancements integrated with real-world objects.
Mixed reality (MR) combines aspects of virtual reality (VR) and augmented reality (AR). It sometimes called “enhanced” AR since it is similar to AR technology, but provides more physical interaction.
Virtual reality (VR) refers to a computer-generated simulation in which a person can interact within an artificial three-dimensional environment using electronic devices, such as special goggles with a screen or gloves fitted with sensors.
History
Augmented reality was first achieved by Morton Heilig in 1957. He invented the Sensorama which delivered visuals, sounds, vibration, and smell to the viewer.
Then in 1968, Ivan Sutherland invented the head-mounted display as a kind of window into a virtual world.
In 1975, Myron Krueger, an American computer artist developed the first “virtual reality”.
In past years, AR has succeeded in the following fields: Military, Navigation, Medical, Architecture, Gaming, Industrial Design.
Advantages
- Increase user knowledge and information.
- Ability to Share your experience with other people in real-time over long distances.
- Virtual Reality in the education field makes education more easily and comfortably.
- Virtual Reality users can experiment with an artificial environment.
Disadvantages
- Quite expensive to use in everyday life and it might be less accessible for small businesses.
- Regarding user experience, socially using Augmented Reality may be inappropriate in some situations.
- VR is becoming much more commonplace but programmers are still stuck with how to interact with virtual environments.
Let's study some case studies which will tell us how these technologies are being used in real life.
Case Study I — Google Lens
- Find out what plant is in your friend’s apartment, or what kind of dog you saw in the park.
- Quickly find explainers, videos, and results from the web for math, history, chemistry, biology, physics, and more.
- Learn more about popular hotels See ratings, hours of operation, historical facts, and more.
- Find similar clothes, furniture, and home decor — without having to describe what you’re looking for in a search box.
- Translate text in real-time, look up words, add events to your calendar, call a number, and more. Or just copy and paste to save some time.
Case Study II — Google Maps
- With Live View Beta in Google Maps, you can quickly orient yourself and know which way to go with directions overlaid right on top of your world.
- Using Live View Beta in Google Maps requires up to date Google Street View imagery and bright outdoor light.
- Maps and navigation may not be available at all times or in all areas. Actual conditions may differ from maps and navigation data, so review directions, follow applicable traffic laws and signs, and use common sense.
- Look up dishes and see what’s popular, right on the menu, with photos and reviews from Google Maps.
Case Study III — Snapchat
- Snapchat is breaking new ground with AR features allowing users to project various elements into the real world via smartphone cameras.
- AR games that use your touch, motion, and facial expressions to compete for high scores.
- In future work, Snapchat is also providing digital assistant to their user which is an efficient use of 3D augmented reality.
- Features like visual search, teaming with Plant. It helps Snapchat users identify plants and trees.
- Dog Scanner to let Snap users point their camera at a dog and determine its breed.
Case Study IV — U.S. Army
- In 1992, Louis Rosenberg created the first fully immersive AR system at the U.S Air Force Research Laboratory.
- TAR looks like night-vision goggles (NVG), but it can offer many more possibilities. It can show a soldier their exact location, and the positions of the allied and enemy forces.
- TAR basically replaces the typical handheld GPS device and goggles. As a result, a soldier would not have to look down whenever they want to check their GPS location.
- There is a thermal site on the weapon that is wirelessly connected to the tactical augmented reality eyepiece and a tablet on the soldier’s waist. Such a system allows soldiers to see the target they’re aiming at and the distance to it.
Future Work
Immersive technology offers a very fascinating future.
- AR’s close relationship with Artificial Intelligence.
- AR in terms of Teaching and Training. Teaching and training sectors like medical where students will able to work with critical organs virtually as if they are working in real.
- AR’s connections with Virtual Reality.
- Overtaking of AR to the Automobile Industry.
Conclusion
With endless possibilities, AR is amazing technology. Augmented reality adds digital elements in a live environment whereas VR comprises of completely virtual experience and shuts out the physical world. Whereas MR comprises elements of both ar and VR where you can interact with both real-world and digital elements.
They are quickly becoming part of our daily lives. Not only it enhances the human experience but also helps the brand to market its product to attract the most of the audience.
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